Website owners today rely on their WordPress sites’ design, functionality, and interactive content to draw attention to their brand.
Everyone loves a good quiz on their favorite website. After all, Buzzfeed is popular in no small part because there are always different types of quizzes on its site. Quizzes add a little fun and excitement to your website, no matter what they’re about.
They can be personality tests, deal with pop culture, or even offer historical trivia – the main thing is that they are quick, easy to answer, and fun.
Not only are quizzes on your site fun, but they also increase user engagement, which in turn has a positive impact on your search engine optimization and search rankings by increasing traffic and lengthening session duration.
Also, if you require users to sign up to take your quizzes or reveal their answers, you can turn more people into subscribers, build your email list and use that contact information for better email marketing campaigns.
Just make sure you use a content network delivery if you want to add a series of image-heavy quizzes to your site, along with an image optimization plugin. Pictures often take up a lot of server space and load slower than written text, which can negatively impact usability, your search rankings, and the number of visitors to your site.
With image optimization and a CDN, your content will be delivered to users as quickly as possible, so users will want to continue visiting your site’s quiz pages.
At the same time, you’ll reap the benefits of adding interactive content to your site.
It’s always a good idea to solicit feedback from your website visitors so that you can provide them with more of what they want.
With a rating system on your website, you can easily find out what kind of content visitors like, what products customers prefer, and how they rate their experience with your brand.
Numerous WordPress plugins, both free and premium, allow you to create an interactive rating system on your website.
The rating system you develop can be added to any post, page, or widget area (even in the footer of your website) using the shortcode generator.
You can enable conditional logic in these forms to find out why people feel the way they do about something.
You can even include a Likert scale if you want to gauge visitors’ opinions about products, services, and experiences on a predetermined scale.
Best of all, you can customize your rating system and Likert scale to ask website visitors about anything you want.
For example, you can ask visitors about the following topics:
- Products they’d like to see in your online store.
- Events they would like to attend
- What do they think of a particular blog post they read
- How satisfied they are with your client support
3. User chat option
Is your website a site where people have common interests and want to interact with others while engaging with your content?
If so, you should set up a chat feature on your site so that users can send private messages to each other, receive notifications about new messages, view chat history, and reply to group chats.
With the plugin, you can allow users to chat privately, in a group chat, or even in a chat room. You can also include your website’s online support channel so that users can get in touch with you as well.
You can also moderate the chats to keep it friendly, customize the look of the chat rooms, allow file sharing, and set up automatic encryption if your website has an SSL certificate to increase security.
Including a live chat feature in your site will increase site interactivity and encourage visitors to spend more time on your site.
4. Publish user-generated content
Nothing is more exciting than seeing your content published on your favorite website.
Therefore, letting your visitors publish content on your website is a great way to increase interaction and the number of returning visitors.
With a premium quality plugin like User Submitted Posts, which you can find in the WordPress repository, you can help your website visitors post their content on your website. With this free plugin, website visitors can add content to your website and an unlimited number of images.
It also offers several solid features, such as:
A form to submit posts with name, email, URL, post title, tags, category, images, and more.
The ability to set the post status to “Pending,” “Draft,” or “Publish Immediately” to help you maintain control over the content published on your site
- User-friendly submission form with Google reCAPTCHA to prevent spam submissions
- Email notifications when new content is submitted
- Redirect feature after site visitors publish content to the current page or another URL
- Translation into over 20 languages
- One-click filtering of posts via the WordPress dashboard
To top it all off and encourage your site visitors to submit content, you can even set up a system where users earn points or badges when their content is published.
Then, create a leaderboard that your site visitors can view to increase competition and user engagement.
By allowing users to publish content on your site, you can get them to engage with the content you and others publish and their own.
Not to mention, the more high-quality content that is published on your site, the more crawlers will index your site and display it in search results.
A higher ranking in search results means more organic traffic to your site, increasing site visitor engagement. So publishing content by users is a win-win situation.
5. Reserving calendar
If you run a business that takes consultations, you may need to set up an interactive booking calendar on your website for visitors to use.
As for most features, you want to add to your website, a WordPress plugin allows you to create, customize, and publish a booking calendar on your website.
This way, website visitors can book appointments, make reservations, sign up for consultations, or even attend upcoming events.
Before you decide on a booking plugin to add to your website, you should pay attention to the following features:
- The ability to split bookings into time slots that match your availability or business hours
- Mobile-friendly design lets you book on the go from your phone, tablet, or laptop.
- Email notifications to you and your website visitors when a booking has been accepted
The ability to save bookings to your WordPress database or an app like Google Calendar so you can keep track of your schedule
A free WordPress plugin that allows you to create a simple booking calendar on your website is Booking Calendar. This plugin is easy to use, well documented if you need help, and provides a calendar view for both you on the backend of your website and your website visitors on the frontend.
It also has a built-in captcha to prevent spam email notifications, and a mobile-friendly design complements your responsive WordPress theme.
You can approve or reject any booking, and you can be sure that the plugin will never allow double bookings that could harm your business.
And there you have it! Five unique ways to add interactive content to your WordPress website to boost user engagement, increase signups and even generate more sales on your eCommerce store.
When it comes to running a WordPress website, it can be challenging to stay ahead of the competition, even if you regularly publish valuable, entertaining, and informative content.
If you want to stay ahead of your competitors for your target audience, make your content marketing strategies to the next level by adding interactive content to your website so that visitors recognize you and your brand.
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