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The future of B2B marketing : Harnessing Automation Technology

The Evolution of B2B Marketing In the ever-evolving landscape of business-to-business (B2B) marketing, the role of technology and automation has become increasingly prominent. This subchapter delves into the fascinating journey of B2B marketing, exploring how the integration of automation technology has revolutionized the industry. Traditionally, B2B marketing relied heavily on manual processes, human intervention, and […]

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Proven methods to enhance site traffic Digital Marketing Agency

Facebook LinkedIn Email PrintFriendly Copy Link Many businesses struggle to find new and innovative ways to increase traffic to their website. There is a great deal of false data on the net about increasing traffic, which can lead to repeatedly using the same tired strategies and not seeing positive results. If you wish to raise

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Inbound marketing tactics to attract new leads

Inbound (content) marketing costs 62 percent less than traditional marketing and generates three times as many leads, according to Demand Metrics. The report can be incredibly discouraging to see your competitors drive more web traffic and higher sales. To plan and implement a profitable inbound marketing strategy, you need a sobering analysis of your acquisition

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Integrating e-mail marketing and social media increases sales

Torn between e-mail and social media marketing? Why not choose both? They may have different functions, but social media and e-mail aren’t far apart. Although both can be used as independent business marketing and sales platforms, integrating them can streamline your strategy and eliminate many routine tasks. E-mail marketing has been proven to outperform all

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The history and development of digital marketing

We are a leading website development and digital marketing firm in the UK. We offer the best web design and development, rights management, and complete funnel building services you can only dream of, encompassing exceptional quality and value, giving you the exact solution for your growing business needs. Contact us at Appledew today According to

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How to assess whether you need a website redesign

A complete website redesign means rebuilding your website from the ground up, starting with the code and ending with its appearance, features, and usability. Similar to how you would renovate your office or store, a website redesign improves the look and usability of your website, adds new features, and ultimately produces better business results. You

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How to improve your email marketing performance

Email is a proven marketing method, but how do you know if your email marketing efforts are getting the desired results? Here’s how to determine your email marketing performance and get better results every time you hit send with seven proven methods.  Critical metrics for email marketing include: Open up rate: The percentage of individuals

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The six best inbound marketing strategies to drive local business growth

Every company needs to do one type of marketing or another. However, the real question is which type of marketing is the most efficient.  If you own a local business, it is essential to do marketing activities to attract more and more customers. However, many local businesses make the mistake of assuming they only need

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