You might have seen the terms Pay Per Click, SEO, and AdWords together before. That might make you think they are the same thing? But in reality, they are very different components of search marketing that can be used together or individually depending on your business and marketing goals. While the primary goal of Search Engine Optimization and AdWords is to get your website to the top of search engine results, they have an opposing path to getting there, especially when done by SEO marketers. We’ll take a quick look at this;
- What is search engine optimization (SEO)?
- What is Google Adwords?
- How can Google AdWords and SEO work together?
What is Search Engine Optimization?
SEO is the art of improving rankings for your website pages; this does not include Pay Per Click. You can do SEO by optimizing certain areas of your site so that search engines can read and define what your site is about. These elements include using the keyword you want to rank for and the terms in the following areas.
- Title of the page
- Meta description
- Alternative text for images
The main body of the text, which is an appropriate SEO
You will rank better in the organic search results displayed to the user. For your website to rank well, you should ensure that it is relevant, practical, easy to read and navigate. These factors play a role when an SEO marketing expert manages your website for you. If your website provides a great user experience to the end-user, the search engines will recognize this and bring the site up in the SERP.
Once again, Search Engine Optimization is the strategy you use to get your business to appear on organic page 1. In contrast to pay-per-click AdWords, which shows users relevant search results pages in a separate section above the organic search engine results. It may seem strange, but this is the job of a certified AdWord professional.
What is Google Adwords PPC Marketing?
Adwords is a paid service developed by Google that allows you to promote your content to show up for specific search queries. You can search specifically for keywords, including the products or services you offer, as well as those of your competitors. Your promotion appears at the top of the page, just above the organic search results.
Google AdWords provides you with an instant online presence to reach and attract marketing. When clients click on an advertisement, they are redirected to your website, and you are charged for that click (Pay Per Click). The cost per click depends upon the competitiveness of the keyword you want to use, but getting this right requires the advice of a certified AdWord expert. For instance, a broad keyword like “marketing agency” will be more expensive than a narrower keyword.
Therefore, hiring a professional for your PPC management services is always recommended. It all depends on your goals and which campaign is best for you.
Make sure Google Adwords and Search Engine Optimization work together
Many companies view AdWords and SEO as two completely separate areas and only focus on one at a time. You may not know that the information and data you get from your AdWords account is often critical to the SEO method. Every SEO advertising professional comprehend this logic.
SEO is a complicated procedure, and it is better if it is implemented in the long run and even with the advice of an SEO marketing professional. To get the most out of your Search Engine Optimization campaign, it is crucial to make a good selection of keywords from the beginning. It is where the AdWord data utility comes into play.
AdWord and SEO can always benefit you, says a digital marketing expert. When you run an AdWord project, you’ll find a hidden treasure trove of valuable high-traffic keywords. These are the keywords that attract audiences and lead to conversions. You can use this keyword data from your AdWord campaign to inform your SEO technique.
The best part is that AdWord projects are quick and instant when managed well by a certified AdWord professional so that you can get lots of data on effective keywords right away.
Here are some examples in which you should use Google Adwords or SEO
With SEO, you must earn trust through website clicks and backlinks, which requires more time and continuous efforts to maintain ranking. With AdWords, you don’t need much effort. So if you want to get traffic quickly, AdWords is the best option.
SEO is a more profitable strategy as clicks do not charge it in the long run.
AdWords can be activated instantly, and the more money you spend, the more visitors you get.
With AdWords placed by a certified AdWord professional, you are guaranteed that your website will appear in search results, and you can customize the message that will be displayed.
With search engine optimization (SEO), no space is guaranteed, and you can’t easily customize what is displayed.
In terms of cost, AdWords offers more certainty of the result you want, which is paid search traffic. You can set a fixed budget, such as spending $2,000 on AdWords, with an average cost per click of $4 if you can get 1000 clicks or visits to your site.
This is not the case with Search Engine Optimization (SEO) here, and it depends more on the provider’s effort. Also, there are other variables attributed to the Google ranking algorithm, more than 200 factors. It takes longer for SEO to generate organic traffic for the targeted keywords, usually after a few months. In some cases, websites don’t respond to SEO at all!
AdWords and SEO are both extremely important to the success of any business. They complement each other – you can’t have one without the other. Unlike traditional advertising, both AdWords and SEO are cost-effective, which is a definite advantage for small businesses on a tight budget.
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