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How to Write Catchy Headlines That Drive Traffic and Attract Readers

The blog headline is (very likely) the first thing that will catch your eye and spark your
interest.

You could miss out on more traffic, leads, and potential customers if it isn’t a strong one.
That’s the power of a great blog headline.
But what’s the secret formula?
Blog headlines aim to accomplish two things: Pique interest and drive clicks.
When you create an excellent headline that accomplishes both of these, the continued results of traffic, leads, and sales will undoubtedly follow.
But, if you were doing that, you probably wouldn’t be here asking me how to write the best blog post headlines ever, right?

How to Write Headlines: A Classic Guide to Hook More Readers in 2022
So let’s hop in.
These are the tried and true techniques for writing the best blog headlines that will make your audience interested and click every time.

1. Reflect the actual value of the content

The quickest way to lose trust with your audience is to promise one thing in the headline but
deliver something different in the content.
An example I often think of (and grumble under my breath about) is using titles like “The Ultimate Guide to blah blah blah.”
Make sure your headline and content align.
The headline will mold itself from the content being produced, not the other way around.
Trying to force content into a headline can lead to confusion from the audience that will not only disqualify you as a resource but could also cost you future traffic and business.

The best way to ensure your headline matches the content of your article is to identify the
“one thing” you want your article to achieve.
The one thing doesn’t have to be this profound, thought-provoking idea either.
Think, for example, that you sell kitchen sinks. The goal of your piece of content could be that you want to help the consumer find the perfect sink for their home. Your one thing is to educate the reader on what factors they need to consider when buying a sink.

The article headline should reflect that one thing, resulting in a headline such mistakes homeowners make when purchasing a kitchen sink or How to buy the best kitchen
sink for your home.
By having a straightforward thing, you are setting yourself up for success in creating a great
the headline that matches your content while enticing your reader to click in and learn more.

2. Use words and phrases that resonate with your audience

41 Engaging Examples of the Best Headlines to Rally Your AudienceA great place to start is to look at the reviews and testimonials that customers leave on your products or services and your competitors.
Whether the reviews are good or bad, you will get a clear picture of not only how your
audience talks about what you offer, but what their pain points, satisfaction, and overall experiences are with what you offer.

Please take note of compelling phrases and words and use them in your headlines.
For example, let’s say you are a running shoe manufacturer, and you get an online review
saying, “These shoes are very comfortable to wear, but the arch support during long runs
was lacking.”
Your article headline can address arch support’s (literal) pain point. If you were creating a “Best of” listicle, your headline would be X best men’s running shoes with arch
support.
Or you might get even more general and write Why arch support is essential for long-distance
runners.
This activity ensures that your audience is heard through your headlines because you use their tone and phrasing.
you should also perform additional keyword research from a traffic and performance perspective to confirm you are on the right track with your headline.
The headline needs to make the audience feel heard and understood. The last thing you want your headline to feel like is a sales pitch for how great you are. Your audience won’t want to listen, click in, and your article will suffer.

3. Ask questions Frequently Asked Questions GIFs - Get the best GIF on GIPHY

The structure of your headline makes a considerable difference in the appeal of your article. Building on point two, consumers want to be heard, and you can do that through the structure of your headline. They want to feel understood. Speaking their language is one
way of accomplishing that.
If a consumer is going to Google and searching “How to…” or “What is…” those are headline
goldmines.
These questions are opportunities for you to answer and give them what they want in your
headline and content.
Having a question in your headline also makes the audience immediately reflect and try to
answer the question in their minds.
That’s exactly what I was wondering. Tell me more! Have I thought about that before?
I have my answer. I wonder what their answer is?
All three of these responses are sparked just by reading the question found in your
headline.
They will immediately pique interest and drive the reader to click on the article.

4. Use numbers

When it comes to writing a great blog headline, don’t hesitate to use a number. Headlines with numbers are proven to resonate better than those without.
Why is this so?
Well, numbers spark a psychological trigger to get the reader thinking.
Numbers in your headlines help quantify the content, allowing the reader to process how long it may take to consume and what might be involved and scale the information before they even click into the article.
Time wasn’t even mentioned, yet you determined how long something could take based on
the number of steps you saw in the article headline.
Numbers in your headlines also stand out from the standard text, drawing the audience’s
attention even more.
So, how should you use numbers in your headlines?
Getting specific with a step-by-step guide by inserting a number helps the reader understand
how many steps they’ll need.??
This clarifies how many steps and gives the reader an idea of how easy or difficult this could
be before they even read it.
Another example could be a listicle.
Your initial reaction when you read that headline probably felt something like this:
17?! I can barely come up with five, much less 17 unique topics!
Next thing you know, you have clicked into the article all because of the number used in the
headline.
This is what makes numbers in headlines so powerful. They set the stage, add context, and
drive interest.

5. Play around with the visual structure

Using two-part headlines with a colon, parentheses, or brackets can add a dynamic feel to your content, tease the article’s contents and provide further context to the value of your blog content.
These two parters will also act as eye-catchers because they provide additional context about what the reader can expect in the article and look unique compared to most
headlines.
Whichever way you experiment with the structure of your blog headlines, make sure it drives value for your readers, not just for dramatic effect.

6. Be concise and to the point

A great headline is specific and concise. Your article headline should fall in the “character sweet spot.” This typically falls between 50-70 characters but can vary depending on the platform.
On LinkedIn, for example, 40-49 characters for an article headline is the recommended length, which feels so short but performs exceptionally well.
From a search performance perspective, while it won’t always punish your search
performance if your title is longer than 70 characters, your title will get cut off by the Google search engine results page (SERP) — especially on mobile.
That means the reader can’t witness the glory of your whole blog headline.
If your headline is super-duper long, even if it sounds great, imagine what the user is experiencing.
They want to find the quickest answer to their question, problem, or curiosity, meaning you don’t have that much time to catch their eye and convince them you have the answer.
Always think of the resume timeline, which went something like:
Your resume will be in front of someone for about sixty seconds before they make a decision.
How will you stand out in those sixty seconds?
How long do you have the attention of someone reading an article headline? Five seconds?
Keep it concise. Keep it to the point.
That will make your headline great.

7.Optimize for keywords and search performance

Remember when the best practice for writing headlines was to cram in all the keywords, you
could so Google would rank you higher?
Please, please, PLEASE don’t do that.
Wait, does that mean keyword research is dead? No.
Optimizing your headlines for search performance is a core part of creating the best headlines, and getting specific with your most valued keywords is crucial.
You need to know what keywords you aim to rank for with the article and, in turn, the headline.
When researching keywords, definitely start with intention and what your customers or target audience are saying
A great example used for intention-based keyword research is purchasing dog beds.

When you need to purchase a dog bed for your favorite pup, you might start by searching “Best
dog beds.”
Your results, however, will be so vast that it will likely be impossible to find what you are looking for.
Instead, intention-based keyword research takes it one step further. Instead of just searching for the best dog beds, you get specific and search “Best blue dog beds for smaller dogs.”
Now you have identified the color and size of your dog, and those keywords will play a big difference in the results you get.
By focusing on intention, you will have the specific keywords or phrases your audience uses, but don’t stop there.
You need data to back it up. Once you know what you are going after, tools such as SEMRush, Moz, Answer The Public,
or even the Google search bar will help fill in the gaps on which variations get the most search volume.
While many factors feed into your keyword research, the two most important factors, always make sure to look at are our competition and search volume.
Competition (or difficulty) refers to how challenging it is to rank for a particular keyword based on how many other websites are also looking to rank for that keyword. When a keyword is more competitive, it will be harder (and likely take much longer) to rank for.
Search volume, however, is the number of people searching for that keyword. But don’t be fooled; super high search volume isn’t the answer because that likely means they are highly competitive.
Finding that magical combination of low competition and high search volume can take your headlines from good to great, and so would your results.

8. Time to write your best headlines ever

Your blog headline is the first call-to-action (CTA) your audience will see when they come across your article. That first click on your article headline needs to feel as valuable as the
content within it.
But a great blog headline is only part of creating an influential blog article.
Effective blog article = Great headline + great content
Writing an effective blog headline must be practiced repeatedly until you find the right process.
Even then, while your headline could be the most mind-blowing, drool-inducing set of words, the content still has to live up to the hype.
Make sure you are still dedicating time to the content being just as good as the headline is. If you want to create content that will drive your business results, always ensure you deliver on what you are promising to your audience in your headline.
By focusing on your audience and structuring your headlines to be both intriguing and compelling, your headlines will drive traffic to your website, and the results will follow.

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