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Marketing vs. Advertising: What’s the difference and which one is right for my business?

When you hear ‘marketing’ and ‘advertising,‘ do you think they’re the same? Some marketers use these terms interchangeably, referring to marketing and advertising as “advertising.” However, the truth is that these two concepts are pretty different. Related, but different. It doesn’t matter if you know the difference between organic and non-organic foods, but knowing the …

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Website Redesign Strategy 2.0: Beginner’s Guide 2022

Let’s start by getting straight to the point! Website redesigns come and go, but most companies continue to use the same website redesign strategy. A Traditional web design agency treats websites as though they are finished after a couple of months and require no further attention. In reality, however, you should treat your online presence …

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