Appledew UK

marketing automation

Digital Marketing Demystified: From Basics to Advanced Strategies

Would you believe us if we informed you that the number of people going online is still increasing, even though the Internet is so easily accessible today? Marketing has always been about getting in touch with your target market in the best place at the correct time. Today, that implies meeting your audience where they […]

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SEO Link Magic: Harnessing the Power of Internal and External Links

In today’s digital age, businesses must have an online presence to succeed. With millions of websites competing for attention, it is essential to implement effective search engine optimization (SEO) strategies to increase visibility and drive traffic to your website. One of the most critical components of SEO is link building, and mastering the art of

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Empowering B2B Growth: Insights for Marketing Managers and Founders

In the ever-evolving landscape of business, B2B marketing has emerged as a critical component for success. As a marketing manager or founder, it is crucial to have a comprehensive understanding of B2B marketing strategies to drive growth and profitability. Understanding B2B Marketing B2B marketing, or business-to-business marketing, refers to marketing activities that target other businesses

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What is digital marketing?

At a high level, digital marketing describes advertising with digital channels such as search engines, websites, social media, email, and mobile apps. Utilizing these online media channels, digital marketing is how companies advertise goods, services, and brands. Customers rely heavily on digital means to research products. For example, Google Marketing Insights discovered that 48% of consumers begin their research on search engines,

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Email marketing

What is the purpose of email marketing?

What is an email advertising? Email advertising and marketing is direct and digital advertising and a powerful advertising channel that uses email to promote a business’s services and products. It can be integrated with advertising and marketing automation to inform consumers of the most up-to-date products and offers. Different sorts of email advertising and marketing

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