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The future of B2B marketing : Harnessing Automation Technology

The Evolution of B2B Marketing In the ever-evolving landscape of business-to-business (B2B) marketing, the role of technology and automation has become increasingly prominent. This subchapter delves into the fascinating journey of B2B marketing, exploring how the integration of automation technology has revolutionized the industry. Traditionally, B2B marketing relied heavily on manual processes, human intervention, and […]

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Top 11 things to consider when developing eCommerce websites 

Developing an eCommerce website is developing the technical aspects of your eCommerce website – how it works, accepts payments, behaves in response to a user action, and looks aesthetically pleasing.  Eleven things to consider when developing an eCommerce website 1. Security and protection of the website No internet user intends to catch a bug while browsing

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