Inbound (content) marketing costs 62 percent less than traditional marketing and generates three times as many leads, according to Demand Metrics.
The report can be incredibly discouraging to see your competitors drive more web traffic and higher sales. To plan and implement a profitable inbound marketing strategy, you need a sobering analysis of your acquisition funnel and conversion rates. How can you effectively compete with many competitors’ sites for a larger share of Google search traffic if they’ve been publishing blog posts for years?
If you’re late to the game, don’t be discouraged from starting your inbound marketing strategy. It can be highly inhibiting to locate that one competitor completely dominates the most important search terms that someone would utilize to find your business. Your business can turn the tables and achieve a solid online presence with the right plan and inbound marketing agency.
Whether you’re looking to promote your new business or looking for ways to revamp your company’s marketing efforts, creating a proper plan built on a solid inbound marketing strategy is crucial and can contribute to your company’s long-term revenue growth. To successfully scale an inbound marketing program, you must master several areas, including web and graphic style, content writing, search engine optimization (SEO), social media management, and pay-per-click.
Below are six points that can assist you in creating a solid plan and implementing it to achieve satisfactory results.
1. SMART goals
The first and essential step in developing an effective inbound strategy is measuring your investment return. Determine what you want to achieve and when you can expect the results. Your B2B inbound marketing objectives should be SMART (specific, measurable, achievable, realistic, and timely). Creating an ideal client profile will assist you in segmenting your customers who are ready to buy from you. That fictitious business description derives significant value from your service or product. Knowing what your clients need and how they respond, you can evolve your marketing strategies to be more personalized.
2. Content marketing
The primary goal of any business is to attract and acquire qualified customers. This process can start with getting the word out about your brand through a blog post that addresses a pain point for your customers. Providing the right content is a great way to build your brand. Make sure you give your potential clients all the information they need. Evaluate your existing content, determine where information about your products and services is lacking, and strive to improve it by developing an effective content strategy.
Consider original and compelling content to fuel all of your marketing campaigns, from email to social media. Don’t try to attract customers with generic content that appeals to many audiences. Instead, create personable content that engages your target audience and encourages sharing on social media to drive awareness. By creating high-quality content, you can gain the trust of your customers and begin to stand out from the crowd. The good thing about content advertising is that many different formats can distribute differently. That allows you to reach many different customers in all areas of the Internet.
3. Keyword optimization
Search engines like Google equate quality content with a quality website, so creating value-added content is very important. Research the keyword phrases that are searched for most frequently, as this will help you incorporate those keywords to generate your website. Google’s Keyword Planner is a beneficial tool that creates a list of keywords that rank high in the search engine. After researching, you or the inbound marketing agency your company works with can find keywords that answer the most common questions potential buyers have and ultimately attract the right people to your website. Leverage your content and distribute it on a variety of platforms. The more interaction you get, the more Google will value your content, which will positively impact your SEO ranking.
4. Blog marketing
Blogging and article writing are fantastic ways to drive a targeted audience to your website as part of B2B marketing. That is because blog readers are interested in what you have to say about your niche. Once you have published some functional, targeted, and engaging articles, people in your industry will take notice. The blogging strategy has proven to be highly effective. It helps attract relevant visitors to your website and converts those visitors into prospects. Each blog should have unique content that answers customers’ frequently asked questions.
5. Email marketing
One of the most effective strategies used by B2B outbound marketing agencies is automating email marketing and constantly optimizing marketing list segmentation. Due to its inexpensive and broad reach, email is the cornerstone of any company’s marketing campaign. Email is a great way to convert prospects and cold callers into engaged customers, from cold calling campaigns for lead generation to k in touch with customers. Email is also the best method to distribute content in text, images, and videos. Email marketing is an effective strategy for customers to buy and choose your products. Communicating with buyers helps reach your leads, and you can do this through automated emails. Make sure they answer purchase questions showing the value of what you sell them. That will get buyers to engage with your content and make a final decision.
6. Social media marketing
Lead generation via social media is becoming increasingly important. Twitter and other social networks are now integral to every marketer’s strategy tactics. Not only can you reach your target audiences frequently this way, but you can also connect with your clients. When planning the social prospecting element of your B2B advertising program, Twitter is one of the strategies (along with other social networks like Facebook and LinkedIn) that you can use as part of your broader inbound marketing strategy.
Conclusion
There are more ways to use these marketing strategies, and we’ve only scratched the surface here. Inbound and outbound marketing eventually go hand in hand. The advantages of inbound marketing are relatively higher than those of traditional outbound marketing techniques.
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