What is Web Design?
Web design is the process of planning, conceptualizing, and arranging content online. Today, designing a website goes beyond aesthetics to include the website’s overall functionality. Web design also includes web apps, mobile apps, and user interface design.
Did you know that web design can have a considerable impact on your performance in search engines like Google? This article will give you some helpful insight into how to create a website that not only looks good but functions properly and ranks highly in search.
There are two main ways to design a website: using a desktop app or a website builder. The tool you decide to use will vary significantly based on your team size, budget, type of site you wish to build, and technical requirements.
Section 1: What is web design?
The concept of web design is still new to many business owners. So, what is a web design, and how is it different from other types of design?
In essence, web design is the way you make money by selling online. All successful businesses have websites, regardless of how small or how large the operation is.
A website can be a great source of website traffic. This traffic is the currency you need to sell things to people, and it’s your presence online and the content you provide.
What happens when a customer gets to your site? How does that customer interact with the site? What content does the customer find most valuable and convenient? If a customer leaves your site without getting what they came to your site to purchase, then you’ve lost a potential customer.
The process of designing a website
Web design is a combination of visual design and technical design. It involves coming up with the idea and then refining and adjusting the vision into a visual plan. Visual design, which is the planning, sketching, and designing of the overall look and feel of the site, is often used to communicate this process.
The designer would then take this plan and draft it into HTML, the design language used to format a website. Once this HTML is created, it is sent to the web developer, adding each visual element and logically implementing the program.
Once the entire design process is complete, the web developer builds and launches the website with the finishing touches, including content and website functions.
Web design and the user experience
Many websites are difficult to navigate and not as user-friendly as you would expect. I often see website designers trying to create a visually appealing website, but the site’s functionality is lacking. If you would like to create a user-friendly site and your site’s front page is unique and precise, you may want to consider a desktop app or web app.
Desktop apps and web apps are popular and widely available on the market. They often take the form of a “visual web app.” One of the best-known desktop apps is Photobucket, an image hosting service.
A more common desktop app is Squarespace, a website builder. eBay acquired Squarespace and now operates as part of their branded Squarespace brand.
Website builders have become extremely popular with businesses that want to create their online shopping site or create an online shop with a large inventory. Most builders offer a variety of templates that businesses can choose from, and designers can also create simple designs.
Before you begin designing your website, it’s essential to understand what people want to see on a website. Begin with the most critical information, including a domain name, address, and contact information. The most successful websites start with a good domain name, and if you don’t already have a firm domain name, it can help to purchase one.
Once you have these, it’s time to determine a page structure. This is the skeleton that holds the structure of your site.
Quick and easy to use
Web design tools are not only fast and easy to use, but they also include all the functionality you need for a comprehensive website. If you are a small team, then we recommend using desktop web apps like Weebly or Wix, which have mobile apps for iOS, Android, and Windows Phone. The tool you use will dictate how fast your site loads and how easy it is to update, customize, and iterate.
Designing a Website from scratch
If you wish to design a website from scratch, you must choose between a template or a CMS. Templates are set up with pre-defined, pre-designed elements that you can easily edit. They are very efficient at quickly building a site and reducing the design work that goes into creating a custom website.
More expensive, but you can do more things with it
Desktop apps are great for both individuals and small teams, but they do have a few shortcomings. The drawback of desktop apps is that they lack some key features that larger companies often need. For example, if you’re hiring developers to add new functionality to a web app, you probably want a software tool that allows them to do a lot more than transfer content from one page to the other. Desktop apps may also limit access to certain features, such as analytics or tracking code execution.
If you don’t need to add significant new features to your web app, it may be better for your company to invest in a website builder.
A website builder is what is known as a mobile application.
Vendor-specific (usually for large companies)
These are some of the most popular websites of the last decade, and they tend to be used by the world’s largest brands.
Vendor-specific sites such as this are very popular with large companies due to the following benefits:
Smaller company budgets
Fewer design requirements
Less development time
Web developers are better than the person or agency doing the design.
Web designers usually focus on functionality and not the aesthetics of the design. These sites tend to be essential and barebones, lacking in visual pizzazz. Some companies are using them as their leading site, as their primary site would be too complex to manage, requiring a person to manage. This approach results in a better user experience without requiring someone to be in charge of design or coding.
How to create a website that ranks well in Google
There are multiple things you can do to improve your website’s ranking in Google. These include:
Creating a clean, attractive layout that caters to search engine users
using images for navigation, formatting, and text
using active images that have information behind them
using icons instead of links
providing a solid site hierarchy
adding headlines and subtitles to your page titles
use of headings instead of sidebars
Avoid these common pitfalls that hurt your SEO.
1. Starting with a wrong choice
Some folks believe that having a general theme or uniting all the design elements can help rank a site’s search engine. However, there is no evidence to support this theory.